![]() That has boosted its popularity on TikTok, which is favoured by teenagers and young adults, while there are also such videos on Instagram and YouTube. 'Haul' videos -Ĭustomers post so-called "haul" videos online - where they unwrap SHEIN packages, try on clothes and review them. SHEIN, which was founded in late 2008, now sells across the world helped by its massive presence on social media networks. Those consumers therefore "seek quantity rather than quality" of clothing, according to economics professor Valerie Guillard at Paris-Dauphine University. Ultra-fast fashion's young target demographic - like Lola - simply have less cash to spend. Lola normally places two to three orders per month on SHEIN with an average combined value of 70 euros ($71) for about 10 items. ![]() ![]() The brand simply allows her to follow the latest trends "without spending an astronomical amount", she told AFP, oblivious to the environmental cost. Mirage of cheapness -Ĭustomers purchase T-shirts for £4.0 ($4.80), while bikinis and dresses sell for as little as £8.0 apiece.įor French high-school student Lola, 18, who lives in the city of Nancy, SHEIN shopping has become a cheap hobby. Photographs of mountains of shoddy clothing, returned to the vendor or dumped soon after purchase, have gone viral, highlighting the vast amount of waste.ĭemand for low-price garments has nevertheless soared due to decades-high inflation, while many Covid-hit high-street shops with big overhead costs struggle to compete.Īnd it is wildly popular: SHEIN generated $16 billion in global sales last year, Bloomberg says. on huge dump sites, burnt on open fires, along riverbeds and washed out into the sea, with severe consequences for people and the planet," the green pressure group says. Early results in Shorts' monetisation are also encouraging, and we're excited about the opportunities here,' Schindler said during an earnings call with analysts.Greenpeace has, however, slammed the "throwaway clothing" phenomenon as grossly wasteful, arguing it takes 2,700 litres of water to make one T-shirt that is swiftly binned. 'We're continuing to see good user engagement on YouTube. ![]() Philipp Schindler, Senior Vice President and Chief Business Officer at Alphabet (Google's parent company), said this week that consumers are increasing and consuming short-form videos obviously and they are seeing this across multiple platforms, including YouTube. Google has seen encouraging results in its early monetisating efforts on the short-video making platform YouTube Shorts. Shorts created from VODs will link back to the original long-form videos so that people watching their Short can see the original video too. The company mentioned that only the original creator will be able to import their long-form videos into Shorts as this tool is not available for other creators to use in their content. If users select a part of their video that is less than 60 seconds, they can shoot additional videos with the Shorts camera as well as upload more videos from their gallery to make 60 seconds Shorts if needed. The company said that this update will allow users to bring fresh life to their classic content and give them a new way to engage their audience. 'To make it easier to create even more new content, you can now convert up to 60 seconds from your own existing long-form YouTube videos and turn them into Shorts using all the same editing tools that you know and love (text, timeline editor, filters, etc.),' the company said in a developer update. YouTube Shorts is now being watched by over 1.5 billion signed-in users every month with more than 30 billion daily views. With this new update, which is now rolling out across iOS and Android devices, users can now convert up to 60 seconds from their own existing long-form YouTube videos and turn them into Shorts. San Francisco, July 29 (IANS) With an aim to enhance user experience, Google-owned streaming platform YouTube has announced that users can now turn their longer videos into Shorts by adding a new 'Edit into a Short' tool to its iOS and Android app.
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